Region: Egypt
Initiative: Partner Recruitment / Partner Development
Metra Group’s onboarding process continues to be an industry crowd pleaser among the region’s leading vendors and the company’s interested partners. With a heavy task of leading a governmental sector into the digital age, Metra Group had its work cut out for it once again.
Challenges
- Onboard a new partner for a leading vendor’s channel network.
- Support and develop the concerned partner to engage in the Egyptian Ministry of Finance’s 2,000+ gas station and data center connectivity and automation scheme across Egypt.
- Help promote the partner to the next level of membership in its tier.
Solution
- Metra Group signed the vendor up for e-finance by onboarding the partner at a select level.
- Metra Group’s pre-sales and sales teams trained the partner’s resources on its competency tracks and supported the partner with RFQ, solution sizing and technical solution architecture, along with credit support to facilitate opportunity.
Results
- Net new partner onboarded for the vendor in Egypt, specializing in the public sector.
- E-finance enabled the partner to win the opportunity, resulting in the closure in sales for the vendor.
- The partner’s resources completed their competency and commercial requirements to achieve next-level membership with the vendor.